It can be either, or both. Some schools add products over time — ticketing, camps, sponsorships — as they see room for it. Others expand Bound across additional schools or conferences as those relationships develop. There's no fixed path; it's based on what your department actually needs next.

Both happen. Plenty of schools run core scheduling, ticketing, and registration and stay there indefinitely. Others add revenue features like ticketing and sponsorships once they see the impact on other programs. Neither is treated as the "right" outcome.

Your Bound Director. Growth conversations go through the same relationship you've already built, not a new sales process or a different team you're meeting for the first time.

Most changes — adding a sport, adjusting for a compliance requirement, absorbing a restructuring — get handled within your existing relationship, not as a new negotiation. Larger changes, like adding a full new product line, are discussed directly with your Bound Director rather than routed through a separate sales process.