Building Capacity to Lead: How Minnetonka Found a "Triple Play" with Bound
"You're kind of nuts not to use the triple play — all three at one time. If I'm a parent registering, buying tickets, and following the team schedule, it's all right there."
Ted Schultz | Minnetonka High School Athletic Director
Decades of experience.
After 26 years as an athletic director, Ted Schultz has seen the industry evolve firsthand — from cash at the gate to cashless ticketing, from disconnected tools to integrated platforms. When the platform Minnetonka had been relying on was sold and began to show its limitations, Ted and a group of Minnesota ADs knew it was time to find something better.
As they evaluated options, Bound stood out immediately. Where other solutions required schools to stitch together separate tools for ticketing, registration, scheduling, and facilities, Bound offered all of it in one place. For an AD managing one of Minnesota's largest high schools — nearly 3,600 students — that kind of unification wasn't just convenient. It was essential.
Ted Schultz
Athletic Director at Minnetonka High School
What sealed the decision was both the product and the people behind it. When Ted's group sat down with the Bound team, it was clear they were talking to people who understood the job. The responsiveness spoke for itself: after Minnetonka's tech department sent over a security checklist, Bound returned it fully completed within a day.
"She's like, 'Oh, this looks great. Answers all my questions.'"
The vote among Ted's AD group was unanimous — eight to zero. From the moment the agreement was signed, the onboarding moved quickly. And for Ted, who has spent decades building systems that remove friction for coaches, families, and staff, Bound felt less like a vendor switch and more like a natural next step.
Watch the full story.
Bound has helped Ted...
Unify Systems
By bringing registration, ticketing, scheduling, and facility management into one platform, Bound has helped Minnetonka reduce logins, simplify operations, and give every user group — parents, coaches, and staff — one place to go.
Lead Proactively
By streamlining day-to-day operations, Bound has helped Ted reclaim time and mental bandwidth to stay ahead of what's coming — rather than constantly reacting to it.
Elevate the Fan Experience
By making it easier for families to register, buy tickets, and follow their student's team all from a single app, Bound has helped Minnetonka deliver a cleaner, more connected experience to the community it serves.
.png)
.png)
.png)