Untapped Revenue: How Van Meter High School (IA) is Using Bound Sponsorship to Increase Activities Revenue
“We've already surpassed what we did last year with commitments this year in a matter of a couple weeks."
Eric Trudo | Van Meter HS Activities Director
Done leaving money on the table.
When Eric Trudo moved from the classroom and the sideline into the AD office at Van Meter, his superintendent handed him an assignment: grow sponsorship. But Van Meter had never been a fence-banner school. So, Eric leaned into a different approach. By driving page views on Van Meter's Bound website that rival numbers seen at much larger schools, he quickly created valuable advertising opportunities for local sponsors.
"We were just leaving money on the table… I threw together the Bulldog Edge last year after talking to a couple other school districts that had already had a lot of success doing it… It generated right around $50,000 in revenue for our activities department that we wouldn't have had."
With Bound, the packages, the placements, and the payments all run through one system... and year two's commitments at Van Meter surpassed year one's total in a matter of weeks.
Eric Trudo
Activities Director at Van Meter High School
Major sponsorship initiatives can be overwhelming. Especially for a first-time athletic director. For Trudo, he found confidence and comfort in the platform and people at Bound.
"Being able to set up the online store through Bound has been so easy. The people at Bound were extremely helpful in setting things up for me, helping me set things up, making little tweaks and adjustments. It's a lot easier than the online platform that we had in the past."
The benefits carried past his own desk. A sponsorship sale now notifies Eric and the business office the moment it lands — no chasing checks across town, no walking paperwork down the hall. "It's just made it super simple," said Trudo.
Watch the full story.
Bound has helped Eric...
Start Strong
Eric was able to take his sponsorship vision and bring it to life with Bound's easy-to-use system and expert support team.
Demonstrate Value
Bound makes sponsor value easy to prove. At Van Meter's Sponsorship kickoff event, Eric put real viewership numbers in front of local businesses.
Streamline Processes
By consolidating the packaging, payment, and placement of sponsorship opportunities in the Bound platform, Eric saves valuable time and effort for him and his staff.
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