The strength of your athletic program depends largely on the relationships you build with the people who lead your teams. Coaches are more than just technical experts, they’re mentors, motivators, and the everyday face of your program.
When they feel supported and valued, they’re more likely to stay engaged, lead effectively, and contribute to a positive school culture.
“People leave managers, not companies. If you support and invest in your people, they’ll support and invest in the mission.”
– Simon Sinek in Leaders Eat Last
Trust is built over time, but it starts with consistency, clarity, and respect.
Here are actionable ways to strengthen your relationships with coaches and staff:
Block time for monthly or bi-monthly check-ins with each head coach. Keep the agenda focused: team performance, upcoming events, and any pain points they’re facing.
These meetings don’t need to be long to be impactful. When your people know they have a standing space to speak freely, you send a message that their role, their voice, matters.
Coaching can feel isolating, especially during long seasons. Create regular opportunities for your staff to learn from each other.
Host roundtables or topic-specific discussions
Invite coaches to lead mini-sessions on their strengths
Bring in guest speakers for leadership or technical development
When coaches collaborate, their professional growth and team morale both improve.
You don’t need a big ceremony to show appreciation. A sincere note, a quick shout-out at a staff meeting, or a mention in your newsletter can make a big impact.
Highlight effort, not just outcomes
Celebrate progress as well as wins
Be specific in your praise
Recognition doesn't have to be pointless, insincere fluff. Said from the heart, it’s fuel for someone to perform at their best.
Support starts with clarity. Set expectations early in the season for:
Team culture and conduct
Communication with families
Administrative responsibilities and timelines
Then follow up with the tools and training your coaches need to succeed. A clear standard backed by real support creates confidence and consistency.
When coaches help shape the big picture, they’re more invested in the daily details.
Bring them into discussions around:
Facility upgrades
Equipment purchases
Long-term scheduling
Staff hiring decisions
Involvement builds ownership—and it often leads to stronger decisions grounded in day-to-day realities.
Coaches are role models, but they’re also human. Long hours, emotional labor, and high expectations can wear anyone down.
Respect their off-hours
Be flexible when possible
Model balance in your own leadership
Supporting wellness and boundaries helps your coaches stay fresh, and stay with you for the long haul.
Strong programs are built by strong people. When you invest in your coaches through communication, collaboration, and care, you create a culture they want to stay part of—and one that sets your entire department up for long-term success.
Lead the leaders. Support the supporters. Build something that lasts.