In today’s fast-paced, data-driven environment, the most effective leaders use digital tools to streamline operations, improve communication, and gain valuable insight into how their programs function. When used strategically, technology allows you to spend less time managing logistics and more time leading people.
Trying new tech can feel frustrating at first, especially when you already have systems that seem to work. But that friction is really where growth starts.
Carol Dweck, who wrote Mindset, says,
“In a growth mindset, challenges are exciting rather than threatening. So rather than thinking, ‘Oh, I’m going to reveal my weaknesses,’ you say, ‘Wow, here’s a chance to grow.’”
When you lean into that mindset, the tough parts become opportunities.
Here are six key ways to leverage technology for smarter, more efficient, growth-oriented program:
Adopt a comprehensive system like Bound that brings scheduling, rosters, eligibility, messaging, ticketing, and payments into one place. Centralizing these functions reduces errors, eliminates the need to juggle multiple tools, and saves valuable time. It also creates a smoother experience for coaches, athletes, and families who rely on fast, accurate information.
"It saved me a ton of time. It's nice because everything [is] together in a feed. [It's nice] that I [don't] having to dig around, as a teacher and as a coach that happens all the time. You do all the work, send all the information out, everything's there."
- Heather Currans, Head Coach of Gilbert Girls Soccer
Choose a platform with a dedicated mobile app and encourage families to use it. A well-designed app allows parents and athletes to access schedules, purchase tickets, receive alerts, and view team updates from their phones. This shift not only improves convenience but also significantly reduces the number of phone calls, emails, and last-minute questions you have to handle.
Modern athletic platforms can track attendance, ticket sales, participation levels, and more. Review this data monthly or seasonally to guide decisions about staffing, scheduling, transportation, and budgeting. Over time, patterns will emerge that help you make proactive choices instead of reactive fixes.
Cognitive science research suggests that feedback loops—timely input tied to results—improve decision-making and increase leadership confidence. Technology shortens those loops and helps you act on evidence, not just instinct.
"Between our business office and myself, I can jump on [Bound] during the game, during the event and see what our ticket sales are looking like, which is really nice. I can pull reports the very next day, see where we're at, see what we're [numbers] able to bring in."
- Andrew Lundgren, Athletic Director at Roland-Story
Use messaging tools that allow you to send targeted updates to specific groups, such as coaches, student-athletes, or seasonal teams. Segmented messaging prevents information overload and ensures the right people get the right message at the right time. Clear, timely communication reduces confusion and builds trust across your community.
As more student data moves online, security becomes critical. Select platforms that are FERPA- and HIPAA-compliant, and ensure they include secure document storage, role-based access, and audit tracking. These protections keep sensitive information safe and reinforce your program’s professionalism.
Neuroscience studies show that interacting with new technology strengthens cognitive flexibility—your brain’s ability to adapt, learn, and grow. In short, adopting tech benefits your program and keeps your mind sharp.
When you stay curious about what’s out there, you give yourself the chance to lead more effectively, simplify your day-to-day, and build better experiences for your student-athletes.
“Each time you learn something new or do something differently, you are physically reshaping your brain. Neuroplasticity means you’re never stuck—your mind can adapt, rewire, and grow at any age.”
- Norman Doidge in The Brain That Changes Itself
Stay curious. Embrace new opportunities.
Your program and the people you serve will thank you.